BolsitaVerde is a meal-kit delivery service in Mallorca where customers can choose from a selection of weekly (only plant based) recipes and get all proportioned ingredients delivered home, with a big focus on reusable packaging opposed to recyclable packaging.
The project implementation was to create a brand corporate identity: logo, colors selection, patterns, icons and custom illustrations for the website and recipes template.
The project implementation was to create a brand corporate identity: logo, colors selection, patterns, icons and custom illustrations for the website and recipes template.
illustrations for website interface
Customer experience cycle:
Place your order – Return your items – Receive a credit
Recipe template
A recipe card template was created from the scratch using Canva.com platform, as the client needed an instrument to change the content independently in future.
LOGO
round version
horizontal version
basic version
Seamless digitally-drawn patterns for packaging
CLIENT'S FEEDBACK
As for the website icons I used the ready made vector icons from the open source thenounproject.com as their basis.
My creative part as a designer was to select a "family" of icons, similar in their style, match them with communication messages, adjust the thickness and style, apply colors, retouch the shapes and details, if was needed.
My creative part as a designer was to select a "family" of icons, similar in their style, match them with communication messages, adjust the thickness and style, apply colors, retouch the shapes and details, if was needed.
Bolsita Verde
Mallorca, Spain
2021
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Adobe Illustrator CS6
Canva
