The annual collection catalogue for Morganne Bello is created for corporate use and provided to retailers of the brand. The idea is to represent the actual collection and its articles in order to boost the sales to contractors.

I have been creating the annual catalogue for 4 years now. Here is the latest version presented.

The catalogue is divided onto chapters in accordance with the collections. Each sale unit has a high quality image, a unique code, a gemstone used, a kind of gold used.

From the editorial design perspective my first assignment as a designer is to create a very clean and easy-to-read layout in order to provide reader with better experience.
To do such I came up with particular content navigation, certain typefaces selection as well as followed certain layout grid to make the look

consistent. The catalogue was also provided with the lookbook visuals. This visuals also help to split up the chapters consistently, gave it a "breath" and help to keep the good rhythm.

I also prepare the file for the print-house in accordance with the requirements, as well as the separate cover file.

{ editorial design. }